Construction Of Crisis Early Warning Mechanism In The Event Of An Emergency Of The Government Micro-blog

At present, China during the period of social transformation, frequent emergencynot only threat people’s normal life, and the serious influence social order, therefore,to better carry out the crisis management and crisis early warning has become scholarsresearch focus in recent years, the primary part of the crisis warning is to carry out thecrisis, as well as the landmark study. However, the academic study of crisis warningcategory mainly concentrated in sociology, management science, economics and otherdisciplines, focusing on the data processing technology of crisis warning andelectronic assessment of crisis warning effect, and the associated with journalism andcommunication research. In this paper, considering the government affairs micro-blogbecome the effective platform of the government and the public timelycommunication, see government affairs micro-blog crisis early warning administrativework for the government can play a certain level of utility, so take the continuousseismic events in Songyuan Jilin for example, trying to acculturation theory as thetheoretical support, the formation process of combining the theory of socialrepresentations, construct the crisis early warning mechanism in the governmentaffairs micro-blog in emergencies, the situational crisis communication theory in thedesired effect.This paper by analyzing the basic situation of emergency government crisiswarning and found two problems: communication will not clear, communicationability is not balanced, then according to the six stages of the social representation offorming process, trying to build on the micro-blogging platform new kind of crisisearly warning mechanism. Through content analysis, the authors strive to explore thegovernment and the public about the crisis early warning of how society characterizedby different into convergence, realize the "self" to "social self". Behavior main bodybased on the matrix decoupling grasping anchor and visualize the two key links,including anchor is not familiar with events for definition and classification,embodiment is the rhetoric and logic into their characterization, its purpose is to setinto the familiar strange situation cognition, and integrate imaginary and real; Finallythe willingness and ability to meet the communication between the two sides at thesame time, active on reaction to others, and its cognitive in the social order under the common restriction of correction, finally in the implementation to update the originalbase coupling at the same time, achieve the expected effect of crisis early warning.Through the text analysis of micro-blog, we confirmed that there is a conflict inthe process of crisis early warning between the government and the public, and thesocial characterization of modified process can reconcile the contradictions. Therefore,emergency affairs crisis early warning mechanism of micro-blog is practical and havemaneuverability, has important guiding significance.