A Change Trend Reasearch On The Media Image Of Our Government Leader

Under the backdrop of the modern risky and the multimedia society, the thesis carries on the discussion on the change trend our government leader presented in the three sudden crises reports among the2003SARS crisis, the2008Wenchuan and the2013Lushan,Ya’an earthquake of People’ Daily.To start with,the thesis analyses the samples from six dimension which contains the types, page layout, topics, pictures, sites, and the length of the news, and then summarizes the changes from the selected samples of coverage.Statistical results show that the news-type of the crises reports about the government leader presents diversified tendency;visiting the victims becomes the most important selection of theop tics;the disaster area turns into the major place in the crisis reports about the government leader.What’s more, the paper expounds the change trend of our government leader’s media image in the three sudden crises which is three-dimensional,high-efficiency, civilian, and transparence and that is fulfill the public expectations.According to the deficiency of our Chinese government leader’s media image, At last,the thesis brings forward some opinions for the media image of our country government leader in the path of ascension.Our country is in a high-risk period of emergence at present.As the most direct representative of the government, the good image of the government leader can ease the panic of the public immediately,and strengthen the public’s trust in government,and play a part in solidarity.Thus,the crisis can be solved effectively.Not only make a little bit contribution to the research of government leader’s image which is just starting out in our country,the research of the paper also do some help to building and spreading the good image of our government leader in theory.