Research On The Online Party’s Ideological Construction

Network not only promotes society prosperity and development, but also changes the Chinese Communist Party’s ruling environment. Online Party’s Ideological Construction arises at the historic moment. Based on the related theories, the paper analysis the significance, characteristic, principles and the situation, then put forward opinions.First of all, online ideological construction of the Party means making full use of the internet, realize the construction diversity, adhere to the theoretical and cultural construction, guide public opinion, consolidate the ruling statues of the Party. Online ideological construction is inevitable requirement for the Marx’s ruling party to continue grasping the priority, is an important part of the party’s online construction and so on.Secondly, the online construction has experienced4processes:spreading platform; from the government alone to society participation; from "red", the dominance of "red", to the comprehensive content; and constantly updates development mode. The online construction has four characteristics:real-time, dynamic; sharing, interactive; abides four principles:the party spirit, serving the overall situation, the authenticity.Thirdly, in the relevant policy support, the paper surveys the development status. Then found four disadvantages, for instance, lack of visits. And summarize six reasons, for example, platform positional errors.Accordingly, the paper put forward to improve the platform. First of all, perfect platform plan to promote the quality of online ideological construction. Secondly, integrate platform resources to promote scientific of online ideological construction. Thirdly, adjust platform design to promote online ideological construction. Next, optimization platform team, promote the coordination of online ideological construction. Finally, security platform operation, promote stable development of online ideological construction.