The Research Of The Current Situation And Problems Of Product Placement In China’s Rural Drama

Rural drama is a special type of the China’s TV series,it’s sprout and developent was associated with the Chinese social reform and change.In the 21 st century, Chinese society is in constant adjustment and transition, change and development,with the big impact of the Business culture and the Consumer culture,Mass culture has already on the important stage of the cultural strategy,and the creation of China’s rural drama is also booming with the development of the society. With the trend of commercial interest, the high-profile rural drama became the advantage of advertising communication medium, and product placement is a means which is commonly used in television advertising. The TV Series has the characteristics of concealment,and implant the Brand or product into it,so that the audience can accept it in a involuntary way,and the merchants also can promote the brand and products in a involuntary way,too.But at the same time, the rural drama also have some obvious problems.In this paper,i mainly use the Literature analysis method,and the Case analysis method, analyzed China’s rural drama’s development of the Product Placement,and some obvious problems existing now.According to the problems,i forward some Suggestions and countermeasures, so as to provide strategies for the Product Placement in China’s Rural Drama.