A Research On Literary Cross-media Dissemination Of“Guo Jing-ming’s Team”

As the most successful team of youth literature in business, “Guo Jing-ming’s team” has been attracting much attention. In addition the work is loved by readers, its success also benefited from the literary mode of transmission: It uses its advantages on the Network to creating a now media communication mode that is integration of print media, television media, the Internet, mobile media. Under the environment that the literature gradually declined in economy,the literary works of “Guo Jing-ming’s team”have rushed out of the dilemma with the mean of cross-media dissemination, achieving great commercial success. In addition, it also provides a typical case that can be learned for the rapid development of Chinese contemporary literature. Based on the systems analysis from the term of the development, the reason, the influence of literary cross-media dissemination with "Guo Jing-ming’s team", the paper attempts to explore the value of literary cross-media dissemination with "Guo Jing-ming’s team" in the present literature transmission.The first chapter does a simple summary for the development of literary cross-media dissemination with "Guo Jing-ming’s team". Then, the second chapter discusses the unique feature, reason, significance of literary cross-media dissemination with "Guo Jing-ming’s team" from three levels of creative writing, publishing environment, media technology. In this entry point, in the third chapter, the paper analyzes the role of literary cross-media dissemination with "Guo Jing-ming’s team" on the expansion of literature communication channels and construction of "centralized content" platform. Then, the paper will discuss its effectiveness and limitations that the model of "Guo Jing-ming’s team" literary cross-media dissemination as an example that the paper literature deals with the impact of new media.I think that literary cross-media dissemination with "Guo Jing-ming’s team" have meet the feature of multi-information in the internet age, enriched the literary mode of transmission, which led to the formation of the literary industry. However, there have some negative effects due to putting overfull energy on economic benefit. For example,type of literary works is concentrate; action that readers participate in the creation of literary works is excessive, excessive packaging weakens people psychological description, inner depths of human nature description be castrated, poetic language be expelled.