Research And Practice Of The Combination Of Micro Animation And Propaganda Film

With the "micro era," the advent of the Internet platform, a "micro-information", "micro-public" "micro-propagation" and other new concepts. They are based on "information", "public good", "communication" on the traditional meaning of being integrated into a new concept- "micro" concept. Under the micro-era Internet platform enables small behavior of the crowd gather amazing "micro" power, which in turn reacts to the public, prompting mass lifestyle changes, and promote the development of micro era.In recent years, animation by means of mobile phones, tablet computers and other emerging digital carrier gradually rise to "micro-movie" creation mode, to make the animation in both the external expression of the form or content of reality have expanded on a new dimension."Micro-movies" in generating the initial advantage of simple exaggerated interpretation of the life and social issues, the use of rich comic picture language constitutes a strong irony or humor used to identify high tone and humorous style in dubbing. "Micro-movies" in the language of art in favor of comics, animation or more manifestations tend to be animated. It can be divided into "micro Comics" and "micro-movies", but more often blending the two.In a broad sense, all the "micro-communication" between the mass transfer mode of sharing mini anime are "micro-movie", the "micro-movie" also includes mini-animated short film section similar artistic language, as well as relying on technological innovation produced new "micro" animated short.Thesis by the historical background of the "micro-movies" of development, meaning the status quo at home and abroad were analyzed, explained the background of the development of micro-animated short with the environment and other objective conditions, the development of micro-animated short to such objective conditions as a precondition. Paper stated the content, purpose, method of research and innovation, and the concept of "micro-movies", classification, characteristics and significance explained, preliminary analysis of the "micro-movies" basic content. Thesis miniature animated short features the performance of design ideas, using techniques and development prospects, and so do the detail, by domestic and foreign outstanding miniature animated short examples and analysis, a deeper explanation of the "micro-movies" in the Public Interest specific ways of use, design ideas and technique, these analyzes, combined with modern development in the form of animation, animation micro development prospects "micro era" made a prospect.Finally, I graduated from the design of micro movies "The Home videos" as an example to make a specific analysis to explain my creative ideas, style and positioning clips in the rational use of "micro-movies" characteristics and so on. Profoundly show "micro-movies" in the form of promotional videos and the perfect combination, demonstrate its reality can be excavated and replicability, use the prospect can not be ignored."Micro-movies" art form of animation, but is closer to comic art language. That concise exaggeration to describe or interpret life and social issues. The concept of "micro-movies" determines its audience is definitely not children, but has a high cultural level, all kinds of information on current events and sensitive, keen on IT culture and social mainstream groups modern lifestyle. Wonderful not only on visual forms, exaggerated, bizarre and so to win, but focus more on the characters expound on world outlook and psychological changes, and in order to stimulate the reader to interact with the emotion and ideology. Therefore, the "micro-movies" also is the first multi-age layer covering popular animation products.