Research On The Interaction Between The Crowdfunding And The Chinese Film Industry

In recent years, crowdfunding began rise in China, and gradually penetrated into all walks of society, the film industry is no exception. Film is not only a master of many art forms, or a competitive product in the market, great investment value, Crowdfunding break the limitations of traditional financing, bringing about huge changes in the film industry, and continue to penetrate into the film industry all aspects and become a big help in the development of the film industry. Crowdfunding for the entire film industry has brought unprecedented challenges, but also a profound impact on the development trend of the spread in the form of film and the entire film industry. Therefore, this paper discusses the film industry to interact with the public during the preparation of the new collision and sparks new ideas for China’s film market and promote the progress of far-reaching significance. This paper consists of five parts. The first part is the introduction, which mainly introduces the research background of the Internet and the development of the film, and then sort out the research status quo of all the crowdfunding and the Chinese film industry. First chapter officially entered the theme, the first comb the congregation raised the definition and raise the development situation at home and abroad. Secondly, from the film production, box office, audience and theater building four aspects analysis the status of the Chinese film industry, expand the following chapters lay the foundation. The second chapter is the interaction between the public and the film production. First of all, the traditional film investment and financing model, and analysis of its existing problems, which leads to the advantages of all the chips, and elaborate public investment returns. The third chapter discusses the congregation plays an important role in the movie Fanfare. All the chips with social networking platform to launch a publicity, the investors into propaganda; also raise the public and online ticketing platform cooperation, continue to create innovative marketing point, will continue to extend the chain of the film industry to achieve value maximization. The fourth chapter discusses the problems existing in the film and television public from three aspects of investment income, credit problems and legal risks, and puts forward some concrete solutions. Including adhere to the quality first, choose the right project, andpointed to the need for government, the public platform, investors and investors to avoid the Quartet joint efforts to avoid risks.