Research And Practice On Typi Cal Characteristics Of Advertis Ement Image— "Jie Ting Sanitary Napkins", Adv Ertising Practice Creation And So On.

Important information conveyed by way of advertising- advertising images are not accurate in terms of conveying information, advertising information can cause communication problems. For this regard, we carried out fundamental research and analysis of the literature and research examples of good advertising, combined with the actual creation of advertising for the "typical features of advertising images" and "visual information to convey" relationship, as well as the decisive factor typical features of the image and other aspects of the effectiveness of advertising messages conveyed were practice and creation.By advertising research during the sorting and collection and analysis of these cases found ads: AD picture element to convey the importance of advertising information for these image elements to convey the importance of performance information for advertising for the ad image is typical features more conducive to effectively convey information and communication unit. Through research and practice in graduate design work in the creative process, in accordance with the objective needs of advertising messages conveyed as a reference, from a certain point of view also reflects the universality of the typical advertising image ads feature is applied in the actual creation and extensive practice value, specific methods and define the role of the typical characteristics of image ads, described two typical images of specific concepts and implement two methods using typical image in the advertising.