Based On Chinese Contemporary Art Visual Image Of The Structure Audiences Appreciated Model

We are in an era surrounded by images, the "image of the times." With the advent of the era of the image, Chinese contemporary art in the form of image is widely contacted by people. However, it becomes a niche spiritual product only consumed by a small number of people, because it is not widely accepted by the public.Vision is the core of visual culture, on which the research can help us to have a better understanding of the Chinese contemporary art images. The sense of vision of the Chinese contemporary art images contains the surface and deep level. The visual surface structure of Chinese contemporary art images points to the the visibility level of artistic image, which comprises a line, color, form and other aspects; the visual deep structure of Chinese contemporary art images points to the invisible level of the formation of viewing images. It mainly includes time dimension, subject dimension and value dimension.Since the Chinese contemporary art images are being spread by contact with the audience, so we use the image spread communication mode to analyze the visual image of Chinese contemporary art audience understanding mode. It can play an important role in helping the audience’s deep understanding and the overall cognition of contemporary Chinese art images.The article did the study on the audience’s the mode of understanding by using methods, namely, case study and quantitative study. it conducted field research on the residents living in Chongqing and Jiangxi. The audience tested has a total of 54 people,aged from 16 to 60 years old, mainly engaged in occupation of private enterprise workers, staff, civil servants, individual boss, teachers and students, based on in-depth interview and questionnaire survey. Through the case analysis, we know that audience’s understanding of China contemporary art images tends to "map refers to emotion" mode,but audience’s understanding after being given clues suggests that they pay more attention to the overall cognition, which is focused on the visual deep structure understanding. The study shows that we found that the audience’s understanding mode changes after the guidance.