Aology Strategy On Image Crisis For Film And Television Actors In Mainland China

Movie performers could be regarded as the most representative group of people in the contemporary society. Due to its specific commercialism, attention and influence, this group of people should highly focus on the self-management of reputation crisis. In recent years, a moajority of movie performers would use the apology strategy in order to manage the reputation crisis, yet, the result varies.This article would utilize case studies regarding the performers apologising strategy from Mainland China based on what searched online and the SCCT of Coombs to discuss with its relative crisis situation, possible attribution and type of crisis. Moreover, the article would discuss how Chinese actors would use apology strategy based on the apologising texts and the 5W strategy of Lasswell’s. Moreover,5 poissible apologising strategy would be established according to the apologising texts of those. The apologizer strategy would include the confess strategy, emotion expression strategy, and obligation reduction stategy. The apology channel strategy would consist of traditional media strategy and new media strategy. Moreover, receiver strategy includes direct and indirect victim strategy respectively. In addition, effect strategy includes prediction strategy and follow-up strategy.Four possible and meaningfully practical advices would be provided based on the the SCCT and IRT combined with the reporting amount, concentrated reporting time, reporting angles and attitudes of media analysis. Indeed, the advices would help and direct how should the Chinese performers use the strategy to make responses, and would attempt to fill in the blank in this area.