Research And Inspiration Of The Use Of Chinese Elements In American And European Animation

In the animation stage of 21st century, the American and European animation that uses Chinese image and Chinese story as the main body continued to rise. the birth of <Kung Fu Panda> is causing a global boom, making the Chinese elements popular in the creation of American and European animation. From<Mulan> which still is a characteristic of American culture to<Kung Fu Panda> whose Chinese means is great, finally to the fully praised<Avatar> series, makes the life familiar to us spread through the western society in the way of animation.These animations ingenious combines the witty humor and the story of Chinese traditional culture, uses martial arts and Kung fu as the main body to show the Chinese national characteristics through the mature animation production mode. The series of animation use a lot of elements of traditional Chinese style in the form of action, and brought the audience the ultimate audio-visual enjoyment. Also blend the traditional Confucianism, Taoism into the meaning of the subject, and reflects the aspects of the historical development. At the same time, contains rich Chinese religion, system in the plot and paragraph, reflects the unique charm of Chinese culture.Through the study of the core behind the Chinese elements, we can find that despite the choice of the Chinese elements in the creation, these works are still the integration of American and European animation’s pattern and western values, the use of Chinese elements is just as the extension of "packaging". However, in the development of globalization, there are still a lot of topics to learn. The study of Chinese elements in American and European animation is of great significance for us to study the road of animation innovation. It is an effective way to spread the traditional culture through the new media, also to provide us with the theoretical basis and practical experience. So we can fully aware of the external characteristics and connotation of Chinese elements. Excavating the cultural value is an important cornerstone of the development of original animation.