| With the development of society and economy as well as the news media and spread of information, soft news has gradually been the mainstream for new media both at home and abroad. During the Knowledge Economy Era, soft news has gradually been one of the principal channels for readers to get news and at the same time the Translation of soft news has been more and more important. Therefore, the author chooses Companies and the State form The Economist as the source text for this Translation practice. The practice report consists of four major parts; they are the task description, the procedure description, the case analysis and the conclusion.In the author’s opinion, all Translation should be based on readers’ requirements,so is the soft news Translation. To choose what kinds of Translation strategies or Translation methods should also be based on the requirements of certain readers. In order to meet the requirements, the translators should adopt some flexible strategies or methods. The source text of this Translation practice is a piece of long financial English soft news, combining with both knowledge and appreciation. Translators can not meet readers’ requirements with the traditional inflexible complete Translation when the knowledge and appreciation conflicts with cultural and knowledge differences. It is more possible for translators to meet most readers’ requirements and receptivity if they can translate the professional parts of soft news with flexible variation Translation by adding some explanation to the version. Therefore, the author has chosen the Method of Explanation Translation from Professor Huang Zhonglian’sTranslation Variation Theory as the theoretical basis.Taking the long financial English soft news of this Translation practice as an example, it contains a lot of professional financial terms, difficult points because of cultural and knowledge differences. Therefore, the Translation of it is a little more difficult. This Translation report will take soft news Translation as study object and explore how to deal with difficulties in the process of Translation with the help of the Method of Explanation Translation. |
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