The Protection And Inheritance Of Traditionalcommercial Street Architectural Cultureunder The Influence Of "Commercial" Culture

With the speeding up of urbanization and the improvement of people’s cultural qualities. In the urban planning activity began attaches great importance to the urban construction of traditional culture. Among them, the legacy of the traditional city buildings become the new image of the city. The traditional urban architectural culture has become an object of primary protection in city. Traditional buildings in the city become a new brand characteristics of city development. Among them, the traditional commercial street in the city even the symbol of city culture, is also a carrier of the traditional architectural culture. Lasted for thousands of years of traditional city, is the testimony of history, has a unique architectural style and humanities style, representing the implications of local urban texture, is the wealth of the city development. Zhoucun is an important commercial culture for thousands of years in Shandong area city,starting from the Han and tang dynasties period, the Ming and Qing dynasties. Is the source of the silk road is one of the main commodity collection and distribution center in north China. Has retained a lot of shops, pavilions. There are a lot of literature of Zhoucun mall has recorded.In order to understand the traditional architectural culture from several aspects, this article will take the business culture to study the influence of traditional architecture on business culture, history and culture influence and spiritual and cultural aspects to analyze Zhoucun the culture of the ancient commercial value. To study the historical development as the clue, Lu Shang culture, business culture and multicultural intervention of Zhoucun mall business atmosphere of the forming process and the influence of the historical development process. From the architectural culture study,commercial culture of traditional architectural layout, structure, decoration, etc. From traditional to Zhoucun ancient commercial business building cases investigation,analysis of Zhoucun in ancient commercial city building protection and protection on the problems existing in the traditional culture, summing up the inside of the buildings and streets entity protection method and block the protection strategy of traditional culture. Lay a foundation for later Zhoucun ancient mall better development.