Study On Information Dissemination Design Of New Media Advertisement

Information dissemination has greatly changed in the new media era.“The Standard Theory of Persons who spread” in traditional media has gradually evolved into “The Standard Theory of Persons who receive.” Meanwhile,the pattern of dissemination has taken on a potential of mutual blend. So, the function of spreader has already broken through the part of information dissemination. What is more, it has expanded to the whole procedure/process of information dissemination. In order to transmit information more efficiently, we usually design it in the process, which is called “information encoding”. With the extension of spreader’s function, it is not competitive just only to encode information effectively in the circumstance of new media. That is to say, information is just transplanted parallelly from traditional media to news ones. Based on the above, the concept of the design of information dissemination is put forward. That is, I will design the information form every part of the information dissemination, whose connotation is far beyond the visual expression. It contains information transmission design, information interaction design as well as information feedback design. Advertisement serves as an activity of spreading information with strong motivation, and effective transmission is the key to encouraging audience to purchase the related goods. However, advertisement activities in the new media era not only pay attention to the effective spread of information, but also concentrate on bringing interactive surprising experience to audience, which is the pursuit of all the spreaders’. In this passage, the design of information dissemination in ads is studied under the circumstance of new media. Through the concept of information dissemination design, I will attempt to study new media ads in an interpretative way.The concept of information dissemination comes from the change that new media influence information spreading. However, the dependence of new media ads on information dissemination is a natural and instinct demand. The passage states the performance demands on information dissemination design, related design principles, procedures and strategies from three aspects, namely information transmission design, information interaction design and information feedback design, involving every part of new media ads transmission, which is of vital importance for the theoretical study as well as creative practice.