Fashion Theory And Its Significance Of Literary Theory In Social Field Of Simmel

Marx pointed out that the subjectivity of the people is leaded by non-daily life in the dependence on material society. The individual becomes mechanical. Under the marxism theory direction, the rescuing significance and researching value of Simmel’s fashion theory is becoming more and more important. Aesthete Simmel’s fashion theory is considered to be one of the most systematic fashion theories so far. Since the encyclopedic research horizon and methods of Simmel, fashion has been developed from a single urban consumption category to the individual existence state and the basic theory foundation and context of modern literature and sociology aesthetics. There are many studies on relevant consumption theory, but the deep associations between the Simmel’s fashion theory and consumption are not fully understood. Deep associations between the Simmel’s fashion theory and literature and sociology are merely appeared in few words of Simmel, however the deep association mechanisms between the Simmel’s fashion theory and literature and sociology and their influences still have important academic values.Though the approaches of documents analysis, examples analysis, theoretical study, investigative study,and the comparative method, the paper analyzes the basic connotation of Simmel’s fashion theory and investigates association mechanisms between the Simmel’s fashion theory and literature and sociology. Finally, the paper studies literature and sociological significance of the Simmel’s fashion theory.The paper is divided into five parts.The introduction mainly includes research purposes and meanings, domestic and foreign research states and future development trends. The last parts of the introduction are research contents, methods and innovatives.The first chapter mainly analyzes the contents of Simmel’s fashion theory and the association with consumption. Contents, formation and operation mechanisms of the Simmel’s fashion theory are investigated. Then profound significances of the association mechanisms between the Simmel’s fashion theory and consumption are studied.The second chapter discusses sociological significance of the Simmel’s fashion theory. Simmel’s fashion theory plays a great role in constructions of individual lifestyle and developments of social commodity economy and culture.The third chapter studies the Simmel’s fashion theory in the literature fields. Through two literary works, called "The girl named Mao" and "The classmate’s life are similar", the Simmel’s fashion theory is analyzed from the three perspectives of class divisions, identity construction and completion of the individual identity. Afterwards the association mechanisms between the Simmel’s fashion theory and literature are studied.The fourth chapter analyzes consumed chaoes under Simmel’s fashion theory.Human having misreading of his own survival in the fashion.Many people fall into the fashion confusion in the pursuit of fashion.There are four innovations in this paper.1. Based on Simmel’s fashion theory, the consumption is analyzed. In a sense, the study of fashion is the study of consumption. Fashion has become a cultural phenomenon from a single image. Examining the present society from the vision of fashion consumption, the self-value of individual is realized in reality.2. Based on Simmel’s fashion theory, brand culture and construction of individual way of life are analyzed. The brand culture products represent the upper class of fashion, and people realize the construction of identity through consuming the products. Based on Simmel’s fashion theory, brand culture is developed. Then individual lifestyle can change.3. Based on Simmel’s fashion theory, literary works are analyzed.The construction and development of the individual personal meaning is closely related to fashion. There are Simmel’s fashion theory in class, ethnic, region between gender.It has becoming the potential theory of the construction of the figure image, the narrative way and the aesthetic world in a novel.It has profound guiding significance in literary creation.4. Analyze the essence of fashion of the "Shanzhai" Culture. If the "Shanzhai" Culture becomes fashion and many people begin to imitate, it will produce a cultural tragedy. The individual will lost in the fashion and social and economic order will be broken.This paper will start from the identity of individual, and will provide new ideas for application research of Simmel’s fashion theory as literary and sociology. It also provides helpful references for development of fashion culture and further study.