People In Groups, "IT" Class Poly——Explore The Classification Of Modern Advertising Design

Advertising design work is stylist in the creative process, through carries on the observation of life, experience, analysis, and the material selection, refining, processing, and finally form a complete artistic image of art creation and innovation thinking process. At the same time the whole advertising creative is through certain forms of advertising to performance. Advertising creative priority is to attract attention, can’t attract consumer advertising creative, it is a failure of the advertising originality. The human in the era of knowledge economy, as a part of modern city, needless to say, advertising of uniting the lingering in our side, is a kind of mental torture, mandatory pile in the line of sight, so that more and more people to advertising a generalized resentment, escape cramming spam become people’s wishes, so looking for new creative source, the breakthrough of the existing forms, or from a new Angle to examine our modern advertising design, become the key of free advertising market.Today’s advertising design type is very extensive, micro originality, micro movies, have app creativity, even kuso originality, the whole society into the pan creative time. "Good wine needs no bush" time is the past, the modern society can not exist without advertising. Advertising design is emotional and rational community. Emotion is often considered as warm, animal and irrational assembly, and rational is calm, logic reasoning produce. In a notice civilzation society emotion, and always fit. It is our animal origin of carry-over, but as a human we must learn how to handle it, at least it is considered is justified wise choice. If simple will the two apart, that is simply ridiculous! Emotion is an integral part of the reason, what we do every thing are subject to the influence of emotions, although many times is subconscious. Meanwhile our feelings will change our way of thinking will guide us to make proper manners, and guide us to avoid disadvantages. The rational cognition is responsible for the interpretation and understanding of the things around you, and emotional allows you to quickly make judgment. In human evolution and brain information processing process, consciousness is always appear a little late, emotional system and rational system is information processing system, just different function only. Usually you something to make rational assessment before, emotional has one step ahead. The human brain function is to create one of hope and dream about the future in human expansion of creative thinking also release emotions, at the same time, in turn, changed their own.Creativity is content, performance is form, is advertising about "what" and "how to say" problem. Advertising creative no rule, advertising form also no method. Its classification is varied, at present the industry also has no unified standard definition. In combination with the media form and performance range of factors such as the premise, the author to display advertising creative in scope and depth and improve advertising creative attention, expression and persuasion, in the content and form of symbiotic relationship, on the basis of the formal beauty according to certain rules, and emotional factors, its modern creative advertising classification research induction, the purpose is to reference and enhance, for our advertising creative performance looking for more suitable form. With emotion as a breakthrough point, take Chinese culture background as the backing, to the type of advertising design discusses its classified as four parts:implicative, keitch, pose sex, abnormal four major categories.