Research On Economic And Social Benefits Of Zhong Dong Animation Base Project

Animation industry, refers to "creative" as the core, manifested in the form of animation, comics. including cartoon books, newspapers, movies, television, audio and video products, theater and modern information and communication technology-based animation new varieties of animation direct product development, production, publishing, broadcasting, performances and sales, as well as production and management of industrial and avatar-related clothing, toys, video games and other derivative products.At present stage, China’s animation industry is characterized by low concentration, excessive competition, and lack of scale economy. Under the domestic industrial environment of transforming economic growth pattern and restructuring economy in recent years. China take great efforts to develop animation base park, gathering the animation business, the integration of animation resources, improve industrial concentration, thus promoting China animation industry cluster development.This paper aims to analysis dynamic animation base construction projects, practical difficulties further clarify the development of animation industry base in the presence of the main problems, combined with the actual development of the animation industry, learn from foreign countries cartoon animation industry cluster development success experience, explore China-based animation base platform to promote the development mode of China’s animation industry, animation industry base clear key to the development and direction of the animation industry base to further demonstrate the economic and social benefits generated to provide theoretical and practical support for the animation base construction project guidance.