| The emergence of any kind of artistic form is closely related to the production technology and the scientific information of the society at that time. In term of the plane advertisement, along with the improvement of our material life, the life style diversification and the integration of a variety of culture, people are no longer satisfied with the boring advertising. The way to straightforward display product information can not make the audiences impressed, moreover, it is even very difficult to get short attention from people.Today, the print advertisement should appear in our life in a more appealing posture, apart from the function of giving the information is achieved, the audiences’ psychological needs should be taken into account. In this way, advertisement can obtain a better effect. Suggestion means making the audiences participate in the advertisement on their own to search for the conclusion by making use of the induction method, which has the advantages that the straightforward display type advertisements do not have at all. As it makes the audiences themselves to figure it out by guiding the audience’s thinking activities, they are deeply impressed. While the suggestive plane advertisements start from the audiences’ psychological perspective at the very beginning, making the audiences unconsciously and unsuspectingly enter certain situations in the advertisement and receive the information transferred by the plane advertisement in a very relaxed state. In this way, the effect of publicity of graphic advertising will naturally be more outstanding.In information age, the continuous alternation of products, the ceaselesslyemerging of information display are both to seize a better market, and in this information war which has no smoke of gunpowder, in order to understand information-receivers’ psychological needs and to generate their interest and then get them into action, graphic advertising needs good effects which will exert influence of suggestibility. |
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