For The Application Of Digital Technology In The Visual Communication Design

Suffered from the severe impact of digital technology, modern visual communication design has undergone tremendous changes. This article selects the research of digital technology application in visual communication design as the topic of this paper.The changes of design tool and mode of communication led by the digital technology have transformed visual communication design from plane space to three-dimensional space and multi-dimensional space. The application of digital technology in visual communication design has derived a series of new forms in visual communication expression. It has derived a new form of technology that totally relies on digital technology to accomplish a design which does not exist in traditional communication design, such as CG illustration, internet website advertisement, game in the virtual world, etc. The application of digital technology in visual communication design not only presents in liberating the traditional design, but in deriving new area of visual communication design.With the further development of science and technology, digital technology also creates new forms of digital technology. Chapter Six discusses relevant content of 3D series digital technology emerged in the application of digital technology in visual communication design. The modern 3D series digital technology system includes 3D holographic digital photography technology,3D image technology, naked-eye 3D,3D touch technology, etc.Through creating a "real" three-dimensional space form in terms of visual significance,3D series digital technology carries out a real expansion on the space and dimension of our visual communication design. Besides, we can create and design this "real" three-dimensional space form and endow it with changes and time. Therefore, the 3D series digital technology in the application of visual communication design has led our visual communication to a "real" multi-dimensional space. Through the "3D touch technology", we can still touch and interact with visual three-dimensional form. These digital technologies in the application of visual communication design are regarded as emerging "potential stocks". Application that can be popularized in the future visual communication design will be a major tendency, while the new artistic expression form emerged from the integration of these digital technologies and visual communication will also be viewed as the future tendency. It can be boldly predicted that these new digital technologies will lead our visual communication design to a new platform where human is deeply influenced by technology and can realize "instantaneous transfer".