Study The New Derection Of Chinese Independent Animation Creation In The New Media Environment

In the background of new media,the wold turn to be "a village of the earth" which full of message all the time. In this occasion,the New media technology, the structure of the new media profoundly influence on our life, also effect on the animation art. Independent animation is corresponding to a kind of commercial animation which has the independent artistic value and artistic spirit. Under the development of the Internet, the development of Chinese independent animation to gradually developed. Visible medium is very important for China’s independent animation. This article on China’s independent animation history, analyzed the phenomenon of the independent animation.Classify the subject and narrative of Chinese independent animation. Analysis of contemporary new media is how to change animation from the material, structure, aesthetic, ideas.Analysis the independent animation in the post-modern context,study the origin of animation. Put forward in the new media animation performance is not only a virtual reality spectacle or imitating the novelty seeking form. Unify the author of the animation and the creative object, from the perspective of new media technology, the structure of the creative new media and independent animation has certain affinity. New medium is independent in animation creation, new media shape the thought which affects the independent animation creative concept. Affect independent animation’s display, dissemination ways.Creation of independent Chinese animation start from early text as the center to imitate the western film theory of "visual culture" as the center, gradually turned to "information culture" as the center in the new media environment. Today’s independent animation creation should not be limited in the level of image, should be more attention to the image and the society, the relationship with other media interconnection, the principle of independent animation creation should change from the theory of rigid image context, into a more diverse mixed culture, the pursuit of an independent aesthetic. At the same time, put forward independent animation creation to avoid excessive to cater to the public’s aesthetic taste. Independent animation’s audience is small which are subculture groups. In the end, it is put forward under the new media culture for the creation of the independent animation creation thought, language, aesthetic, and the spread of the enlightenment. Hope at the turn of the century by the rise of independent animation can provide some useful thinking.