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A Plan To Promote LIFEONLY Photography Studio

Posted on:2016-06-22Degree:MasterType:Thesis
Country:ChinaCandidate:G QiuFull Text:PDF
GTID:2295330470964276Subject:Media Convergence
Abstract/Summary:PDF Full Text Request
LIFEONLY Photography Studio was official established on mar,2015. Nowadays consumers have needs of to high-end private custom-made photography, and keep a continue attention on record one’s precious moment by photography. LIFEONLY Photography Studio’s appear just meet consumers’ these needs. According to the previously market research, there is no such competitor existing in the market beforehand. Which means that LIFEONLY Photography Studio seized the strategic high ground on this particular market, thus to some extent, LIFEONLY Photography Studio has certain market competitivenessLIFEONLY Photography Studio has three partners, despite their own job they joined together for their common love for photography. Since the studio established, three new contract photographers joined the team. At the same time, the studio has already received a significant amount of work invitations. However most consumers find the studio through specific photographer therefore might bring adverse impact on studio’s long term development.For this situation, there are three main factors.First of all, the studio failed to tell its consumer about its positioning, accordingly consumer lack specific position while mention to LIFEONLY Photography Studio in their mind.Secondly, photographer’s personal popularity is scattered and lack inefficient utilize.Thirdly, the studio’s account on social media is much too official which is unable to interact with consumers.For those reasons, this promotion plan focus on increase the exposure of the studio to attract new consumers and cultivate loyal users, so it can survive in this keen market competition.
Keywords/Search Tags:Photography
PDF Full Text Request
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