The Study Of The Trend Commercial Japanese In The View Of Cognitive Linguistics

Language changes as time goes by. These changes have taken place in the process of communication activities. Language as well as the other things is changeable as time goes by, which may be one of the most crucial features of language. Since the Second World War with the development of democratization the economy of Japan had been growing rapidly. As a result, great changes had taken place both in society and language.These changes has brought new products to Japanese society and culture,and also had great influence on the language itself.This paper is mainly based on the business Japanese especially the loan words of Japanese.As everyone knows, the articles printed on RIETI are mainly about commerce, such as economy, management, technology information and trade. So I would like to make a research on the change of commercial Japanese from the year of 2001 to 2010.Besides,I also want to analyze the change of Japanese, and try to find out the reason why the commercial Japanese have changed during the 10 years in the view of cognitive linguistics. Research in the view of cognitive linguistics,although not in the minority,but most of them are about English or Chinese,the research on Japanese is very rare.Thus,this paper has a high research value,and also has the reference value towards the trend of the loan words of the commercial Japanese.Meanwhile, it is inevitable that there might be some imperfection as well as faultiness in the process of statistics. Please make allowance for it when it happens. I would like to make some contribution to the further study of commercial Japanese in the future by writing this article.