The Research For The Prouducts Placement Of Orangelove

This article mainly researches Orangelove(four seasons 88 anthologies), which investigates the advantages and skills as well as the extraordinary wise of the ads implanted by the collection, sorting out, analysis of the ads implanted. Based on the research, it gives some constructive suggestions. Hoping to give some rational support for the future homemade Tv play.It includes four contents. The first chapter, on the whole,grasping the advantages of the ads implanted into this series of the play. digging in the amazing wise from the excellent production team by comparing with other ads implanted of Tv plays. The second one, analysis the form of the expression of ads implanted, To be specific, include implant the ads into the action slips, actor’s lines, props, scenes and images. The third one is about discuss the methods and tricks of ads implanted. Such as adapting the ads implanted cut into a highpoint, structure the brand ads to be an important plot, grasp exactly the scale and implant accurately, create the ads go with the characters ‘ image and qualities. The fourth one, co-opted Orangelove,try to put forward the mprovement strategy, seems to control the amount of ads implanted, fit with the plot, refuse the contrary position choice, attention the ideas of the brand, and the fixed position of the TV play, evaluate the motivation with the people etc.