From TV Screen To Silver Screen

With the development of digital technology, film and television industry ushers a new era of gradual integration of types of operation and terminals. The TV show films by some popular entertainment programs, such as Running Man and Where Are We Going, Dad, create a new management and profit model of TV program derivatives. From the perspective of communication studies, the TV show film is a product of television and film. It is a cultural product which goes quickly into daily life by means of social media. In terms of economic value, the long tail value of TV show film is high. It is a necessary choice for the development of media industrialization in the age of omnimedia. Combined theories and cases in communication studies, the thesis gives a thorough analysis to the grafting phenomenon of film and TV industry.First, the thesis focuses on the rising history and current situation of grafting phenomenon in film and TV industry. Advances in digital technology, the development of market economy, massed domain media age is the main reason that the variety television movie produced by grafting phenomenon. From the historical development of television shows and movies, the film grafted development experience from movies to television, from television to film, namely the big screen-the small screen-the big screen in the two-way conversion, interleaving cycle process.Secondly, through the analysis of cases derived from popular entertainment programs, such as Running Man and Where Are We Going, Dad, and the Voice of China, it can be found that on the one hand, as a television film of rootstocks, the text covers the parent-child interaction, games, sports, and other diversified types of civilian draft, but based on the topic of social media promotion, based on the spread of its own cohesion and social interaction platform based fans circle, then led to the spread of integrated television variety shows, to achieve the program ratings heat win and society; the other hand, from television to movies grafting of the road, a popular variety show to take a different path. In the form of video performance, mainly for construction and landscape of music freehand. In the text narrative level, the transformation into a continuation of the theme of the narrative style and transfer type, expand the narrative structure is divided into loop-type jacket structure and causal linear structure, narrative types include text-centric and audience-centered. In the audience level, by meeting the needs of the audience, the audience fit the psychological development of the fans from the audience, and then expand the fans economy, which has successfully contributed to the film and television audience of consumers conversion. Thirdly, audiences and influences of TV show films are also presented in the thesis based on the data from the questionnaire survey conducted. From the perspective of the behavior of the audience point of view, on the one hand, the audience watching the movie variety to satisfy certain requirements-for a continuation of the same name as a variety show emotion and emotion attribution; on the other hand, the audience decoding of Arts in film showing Interpretation based negotiation tendencies. Through a wide range of audiences text decoding, in consultation with the sense to realize the variety of the film. From a macro point of view of social and economic development, arts movie channels to expand the film industry, the extension of the TV content industry chain, and to achieve the film market evolution upgrade practical significance.Finally, the thesis discusses the production rules of TV show films, which are different from the traditional ones and provide a feasible new direction for the development of film and TV industry and media industry.In order to facilitate the rapid development of the variety of the film, it is necessary to explore the development of television graft law, that it is necessary to fully exploit the value of the "source content", but also pay attention to balance artistic and commercial films, and on this basis, to create a high level The whole media operation of the project team, to promote the TV shows and movies seamless integration and leveraging big data to promote the development and promotion of the film.