Core Elements Of Animation Publishing Research

Entered in twenty-first Century, the animation industry cultural and economic attributes also gradually clear,the national policy began to support the development of animation industry,the enthusiasm of animation enterprises have also been mobilized,animation production is also growing rapidly,this is a good thing.But,influenced by early Chinese animation and Chinese traditional ideas,The quality of the domestic animation is not just as we wish.The text is divided into four chapters besides introduction part, With the development of animation industry chain as a clue,With the help of interdisciplinary theory,Present situation and abuse of various core elements of animation,and then put forward the improvement proposal.The introduction part mainly discusses the concept and significance of animation and its core elements,the background of the selected topic, the domestic and foreign research status, research ideas and methods, and innovation of this article.The first chapter is the animation topic,Starting from the value implication of animation topic,introducing the current situation and the disadvantages of the current animation,comparing the topic of cartoon "Qin moon",making overall trend and forecasting of animation development,using communication, reception aesthetics and feminist theory as support, proposing the focal point topic about animation creative.The content of the second chapter is the exposition of the animation,Mainly starting from the audience’s aesthetic psychology and the perspective of animation,giving advice on the development of animation, discussing the success conditions of protecting animation and its topic.The third chapter is the animation marketing,mainly using the brand, the marketing theory discuss the channel current of animation.And according to the realistic demand and current Internet audience psychology I put forward the difference marketing, experience marketing, word-of-mouth marketing strategy.The fourth chapter is about the animation of the profit channel,starting from the US, South Korea Animation profit model,discussing of "Qin moon" the novelty of the profit channel,on the basis making forecasting the animation profit way.