| Digital technology is a technology that uses some equipments to transfer pictures, words, sounds and images into binary numbers which can be identified by digital processing system and then be operated, processed, transferred, spread and restored. It is used in the production of pop music in many aspects, such as musical creation production, singing and playing production, music spread production and musical service production. First of all, digital technology realizes the practical mode of musical composition, that is, “as you write, you can hearâ€, which makes the traditional way of composition disappear. Thus the mode of musical creation is completely changed. Second, digital technology is mainly used in the digitalization of the system of the musical transformation and the digitalization of musical instruments during the process of singing and playing production, which has a great influence on the singing of singers and playing of executants. Third, the digitalization of music spread is changing the way and mode of traditional music spread and music consumption. The traditional sales model is being taken place by the way of downloading music on the web. The spread of music can be done at any time in anywhere and jump out of the limit of time and space. Finally, digital technology is mainly an assisting instrument to optimize service production.The influence of digital technology on the efficiency of pop music production can be shown by comparing the influence of digital technology, simulation technique and different kinds of digital technology on pop music production.The comparison of the productive effect of pop music production in the time of modulization can be realized by comparing some aspects of the production. Judging from the influence of the digital recording on productivity, we can see that the musical production is much more efficient under the digital condition; On the mode of information recording, digital recording that stores signals by numerical coding is greatly more efficient than the traditional recording by storing magnetic signals and optical signals; on the access speed of sound signals, the access speed of digital recording is much more faster than the traditional recording equipments, which saves the production time and enhances the productivity; on the editing of sound signals, editing work is an operation on the large amount of data as the digital recording transfers the sound signals into data, which is more precise, subtle and faster, and has higher productivity.Comparing the productivity of the music production under the hardware condition with that using plug-in system, we can easily see which one is more efficient. From the process of production, we can see the non-linear sound source, plug-in sound source, can greatly save the unit time of production; from the production costs, we can see the price of the plug-in music production equipments is much lower than the hardware equipments. The plug-in music production equipments can not only enhance the productivity of music production, but lower the productive costs. What’s more, the replicability of the plug-in equipments can also lower the productive costs greatly; from the parameter’s editing and the equipments’ updating, we can see the easily controllability and expanded function of the plug-in equipments provides good development prospects, which can catch up with the development of the productive force and save resources.The development of the mobile Internet technology, as well as the appearance and the maturity of the terminal unit, such as tablets and smart phones, leads the digital music production to the new stage of micro-production. The influence of micro-production on the productivity of the pop music production lies in the following aspects: micro-production can be done by using computers, such as portable tablets, which lower the music production costs; micro-production accelerates the non-specialization of music producers, which can save human resources; micro-production accelerates the unincorporation of the music production mechanism, which enhances productivity and lower human costs.The intervention of the digital technology changes the mode of traditional music making and also has influence on its effect. The influence is positive, as the digital technology can provide clearer, more easily controlled, more euphonious sound effect. The increasing advanced timbre making technology evolved from wavetable sound source to synthesizer plug-in, from sampling instrument to physical modeling synthesizer, can improve the quality of the sound making with smaller equipments. Different media coding technology influences the effect of the pop music production. The ultimate pursuit of the digital music product is small in size and euphonious in sound effect, on which the development of coding technology is based.When digital technology is applied in every step of pop music production, its negative impacts on the production, spread and consumption of music come successively. Some of them are even destructive. First, the wide spread of the pirated copy of music severely destroys the natural environment of the pop music production. Next, the music of inferior quality confuses the esthetic opinion of the public. Then, the forgery activity in music production disturbs production order.The contradict effects of digital technology on pop music production always exist. Even though,the positive effects still have the leading position. Without doubt, we have to get rid of its negative effect to make music production healthier and proceed in good direction. Thus, the following needs to be done: standardize the music production to improve the quality of the music products; crack down pirated activities to standardize the copyright on the web and stop the tendency of the low price of the music products; use the digital technology properly to maintain the good operation of music production. |