Journey Cafe’s Visual Identity Of Design And Integration Of Promotion

With the rapid development of economy, cultural consumption has become the mainstream of nowadays people leisure life. Coffee culture as a kind of one hundred percent of the import, to China later, presents the immeasurable development momentum. As local and international brands such as starbucks coffee brand, with the rise of China has become one of the big consumers of coffee, many local freshly brewed coffee shop began to seek development.Today’s market, the competition between the enterprises is the competition of brand, and the competition of brand to brand image design in the first place, it can reduce the loss of consumer groups, stabilize the market, the brand extends is also the enterprise premise. The success of starbucks, deeply reflects the successful brand design and promotion in the important role in the development of enterprises.This topic garden cafe services by project is located in the guangnan county were city of yunnan province, its positioning is high-end consumption level of freshly brewed coffee shop. This paper based on the coffee market and the actual research project location, combined with consumer psychological analysis, starting from the perceptual marketing pattern in brand promotion, integration of local resources advantage, will travel culture and coffee culture fusion, define the project brand culture connotation. And on this basis, the design company LOGO and extend the VI system. Creative slogans and corresponding copy, and according to the actual project situation, choose the appropriate promotion carrier, creative and design work accordingly.This thesis is in the advertising industry had three relatively independent professional type of work:promotion planning, copy writing, graphic design combined with each other, and presentation in three different angles respectively interpret and deduce the brand image and cultural connotation, and through the linkage and mutual cooperation among, demonstrate its for a the importance of brand image design and promotion. Expectations in this way, explore the advertising industry in the more possibility of joint cooperation between different professions, but also strive to comprehensive presented a set of reference value and practical significance to brand image design and promotion plan.