Rapid development, the current domestic film marketing as an important part of the domestic marketing, neither by the original domestic films network marketing to gradually develop to today’s most of weight status, plays an increasingly important role in the movie marketing. In this paper, combing the development of the domestic network marketing context, summarizes its characteristics, to predict the future development trend; Through exploring the domestic network marketing experience, combing its present problems, and put forward corresponding solutions according to the problems and countermeasures. For the domestic network marketing to provide certain reference significance. |