The Research And Application Of Calligraphy Form In The Book Design

With the rapid development of China’s economic and cultural consciousness, self-confident, Chinese design raise an "retro". however, the common practice is put the Chinese knot, paper cutting, shadow play, wax and other national symbols into the design picture, so the nationality of the Chinese design is often only paid attention to the adding of symbols, but be shorted of traditional design essence of depth and pioneer. We read the recent national book design exhibition in the award-winning works seriously, can discover a pattern:most of these books works’ design concept has the profound connotation of the Chinese nation traditional culture background, especially With distinctive form of Chinese calligraphy and the use of calligraphy spirit. Why this kind of phenomenon can be happened?And what is the value and the meaning of it? With these questions, we turn to the theoretical research in the form of calligraphy in the book design field. However, Throughout the application of the calligraphy form in the design of books in the present situation, It is easy to find in the meantime of theoretical research is a weak link. Even though there are some works like Gong Xiao Tao’s"calligraphy in the application of visual art", Li Congqin’s "Chinese characters and Chinese design" and so on, but most experts and scholars pay more attention to the Chinese characters than the calligraphy form itself. Especially on the theoretical study of the calligraphy form and book design’s current situation we can see:a lot of practice experience, but just a little theoretical thinking summary, a lot of broad discussion, but just a little project in-depth discussion, obviously with the tendency of attaching great importance to the practical experience and despising theory summary, and Focusing on the content expression and ignoring context inheritance. Calligraphy art be applied in the design of contemporary books, can be a important media of becoming the image of our national book design and creating books design field, guiding consumption, carring forward the national culture, this is becoming a significant and urgent task. Encountering this situation, book designers and researchers how to apply the quintessence of calligraphy art creatively in the contemporary book design? This paper will discuss around the meaning and purpose of calligraphy form used in the design of books, history and present situation, methods and requirements on these problems.