Influence Of Architectural Projection For Visual Emotions

With the improvement and development of science and technology,produced a hugechange to people’s lives. Architectural projection is the product of combination of art andtechnology, development and all aspects of the design area of it are closely related, such asvisual communication, advertising design, environmental design, architectural design.Architectural projection art as the existence form of media, the other isalso belongs to anew device of art. More important is the new media art in this important emerging art forms,building projection has irreplaceablefunction and meaning of new media in this environment.Perfect combination of art image and "modern nature", the singlecompared withtraditional visual communication, communication stylemore diversified, more impact onaffective image vision. Media changesalso bring new visual experience, so that the originalimmutable and frozen white curtain into usually see the building, the new media has broughtnew feeling.One of the most important forms of architectural projection art as a newmedia art,promote new media trend. But the building projection as a representative of the new media art,the overthrow of the mainstream art,subversion of the original content. With the new mediaage, digitalinformation technology era, once the traditional mainstream art form hasgone, thetraditional media art forms will slowly "digestion". The development of new media art willreach a new peak in the modern digital information context, as compared to other art forms, itis a "subversive and revolutionary new past".