Elementary Analysis Of The Promotion Of New Media Art On The Image Culture

Now, in our life there is every kind of the media forms. With the rapid development ofscience and technology, media revolution makes the emergence of new media forms, and thenew media art, with its strong vitality has a profound impact on our way of life and livinghabits. In recent years, the development and popularization of digital technology, computer,the Internet, has brought great changes to our life. New media art is to rely on high-techdevelopment, a kind of new art forms of new media art is in the computer, video, network,digital technology and other modern technologies and the development of confusion andintegration.As an important medium of new media art image, is the direct and strong sensorystimulation effect to stimulate modern people’s sense organs, the image is closely linked withpeople’s life, has penetrated into every corner of the society. At the same time, the "visualculture" has become an important content of human life, learning essential. In such an era ofvisual culture, visual design more diverse, and the resulting strong visual impact and sensoryaesthetic impact than at any time in the past, image reading than text reading has become thelife of the protagonist, film, television, books, merchandise packaging sealing surface and soon all these visual symbols is shrouded in our daily life, an important role in visual plays moreand more important in our daily life. The image culture the omnipresent television advertisingand lustrous and dazzling shock people with visual senses, but also extend the cognitive view,the different cultures of different regions, the audience for the communication and exchanges,enhance mutual understanding. In the promotion of modern science and technology, the birthof mankind from rationalism to emotional, transition, formed the perceptual form with imageas the center."Image" Carnival "Aestheticization of daily life" is the best proof, these aregenerated in the influence of new media art is the result of. New media art has become acrossover art form, so the art topics is not only a kind of art ontology purely, but also to otherfields spread, it expanded the vision for us, expand the scope of the public aesthetic, but alsoprovides a broad space and a greater likelihood of as the artistic creation.The research of new media art on the promotion of cultural image, through in-depth understanding of new media art, put forward his own concept of new media art, and throughthe study of knowledge theory of image culture, carries on the analysis from the visual angle,formed a set of theory system of cultural understanding of their own image, the new media artand visual culture together, through the interpretation and analysis of the different image,summed up the new media art unique language character and mode of perception, theperception and the way to promote the image of art brings, and anticipated the effect.