The Philosophical Thinking On Network Media Art

Marked by the network information society, from the stone and iron into the industrial age, the most profound revolution in the human social development. Adapt to the development of The Times, the human way of working, learning, life style and thinking mode have been into the information age. Traditionally all kinds of art form creation, communication, appreciation and preservation means and the communication technology, Internet transmission technology, digital image processing technology and related application software integrated with new technologies, such as application and qualitative change, the network media platform on the evolution of media art creation out of the network. As if the network media has affected the human life, the network media art is also impacting and changing our cognitive inertia of traditional art. The biggest characteristic of this kind of art is:relying on the platform of the network media, widely absorbs the length of many traditional art forms, made of a variety of means, rich representation set images, graphics, text, sound, a variety of forms. From the philosophical point of view, the network media art as a special kind of social ideology, is clever fusion of science and technology and the new art, whether it is on the aesthetic and technical means are fully embodies a kind of "all rivers run into sea" and "harmonious coexistence" philosophy, the pre-qin philosophy of Yin and Yang to reconcile with China’s dualistic thinking is fit.Philosophy as a crest with the ancient Chinese philosophy of Yin and Yang position theory, starting from the date of the produce has been evolving, one of the most classic reading is to the spring and autumn when the daodejing "everything" three yuan in theory, that is, everything in the world is "Yin and Yang, and the" three elements of the nature of the result of the interaction (a lot of things is can’t use a single opposites or causal binary thinking understanding, at the same time of binary opposition, there is also a play a mediate role elements play a role). Traditional art form only pay attention to the relationship between artists and creative media, audiences are passive to accept the position, the direction of propagation of art is not reversible. The diversity of the network era of information and means to make the audience to be actively involved in artistic creation-is fully interactive network media art characteristics. So we are studying the essence of art, need to the appreciation factor among them, in addition to the need to consider the Internet platform as a factor of positive (ontology) and as a negative elements in the artist’s creative process and means (epistemology), also need to consider with the value orientation of the audience as the guidance, the role of Yin and Yang to reconcile (value). Network media art is the result of the three elements of interaction, namely sanki ontology, knowledge, value the unity of the yuan. These three elements laid the intense interest in network media arts in contemporary art, is popular. Understanding network media art as a sanki yuan work together as a result, we will make it easier to understand this kind of art form and the fundamental of all "harmony".