Traditional Auspicious Words And Its Application In The Visual Communication

In the age of information, Chinese traditional auspicious words derive aesthetic imagery and spiritual connotations in a wide range of trends, it is more deeper keep pace with the times. Under the push of information technology, Chinese traditional auspicious words combine with modern design concepts, and constantly creat new visual forms. Chinese traditional auspicious words renew and carry forward in modern design, it is embody that the modern design is based on Chinese auspicious culture and aesthetic consciousness, and accurately express the emotion of Chinese nation, collective desire, aesthetic temperament and interest. As a branch of Chinese local design study, to explore the application of Chinese traditional auspicious words in modern design, it is possible to provide more effective lessons for Chinese modern design. Meanwhile, it has practical significance and application value for carry forward and develop Chinese traditional culture and the cultural and artistic exchanges with other countries.Visual communication design is more and more modernization and globalization. The study of Chinese traditional auspicious words apply in visual communication design, is in order to inherit the traditional auspicious culture, and make it further breakthrough and transcendence. Inheritance is the foundation, breakthrough and transcendence is the inevitable trend of development. Through the research of the connotation and the cultural inheritance of the traditional auspicious words, the expression of artistic temperament embody by the thinking way of modern design. To realize the combination of tradition and modern, the birth of new traditional auspicious words, we still need a long period of exploration and practice.