On The Changes Of The Ads Of The China’s Time-honored Brand At The Republica From The Perspective Of Shen Daily

In this paper, with Shen Daily as a research vehicle, the author examines the "old" brand advertising which appeared in the Republic of China in a relatively systematic way. By adopting it as Its main line to understand the process of the evolution of advertising, it aims to explore the reasons and the ensuing state of the Republic of life behind these changes."China Time-honored Brand " in this article exists as a special cultural phenomenon, unlike in the past purely commercial point of perspective. In this paper collected lots of Time-honored Chinese Brands from Shen Daily. Then use the method of design and research try to know the reasons which lead to those changes.At the same time due to the different historical background, some once well-known "China Time-honored Brand " has been gradually dying out, so "China Time-honored Brand " reflects a historic era of development. The changes in the advertising of "China Time-honored Brand " in Shen Daily reflects the revolution of the time.