| With the development of the times, the new media gradually occupied audio-visual, books as the premier traditional media, how to stand firm has become a topic that the design practitioner pays close attention to and discusses. “What is the essence of the book designâ€, “In book design, how is the relationship between the design concepts and design elements on earthâ€. This kind of problem is always a problem that worth thinking about. In this paper we try to discuss one by one. More importantly to tentatively discusses how to use the design of the application of the aesthetic value of Chinese characters in the book design.Based on a large number of studies clarify the aesthetic relationship between the development of Chinese characters and book design. Typical cases as auxiliary in book design. Detailed discusses the dialectical relationship between Chinese characters design principle and books design practice. With the help of Chinese character aesthetic value to influence and role in the book design. draw an analogy between the evolution of Chinese characters which formed by the various dynasties and the contemporary books design. Find a similar design forms and rules. And how to use. The discussion of these issues will produce certain positive and play a catalytic role in book design.Chinese character has a long history and profound meanings. Compatible with the totem worship, worship of the gods, and xuan philosophy distinguishes the spirit and Chinese national cultural eclecticism,in the long development process, formed a profound accumulation, so,Chinese character is the art reflects of aesthetic and emotional expression. Books aesthetic value orientation of Chinese characters and the application in the design of the research is the focus of this essay. Analysis the perspective of the word structure, the form of Chinese characters,and the aesthetic. Traced back to the initial design of Chinese characters. And in the field of Chinese characters, book design show the aesthetic value and unique charm. Seek for a bridge to the traditional culture for reference which in the field of contemporary Chinese book design. In the process of design books, the mind of god, forms for the shape. The mind is rely on forms to express, form is depend on the mind to give vitality to the design. Books design worker’s mission is to create books which have a soul. And to understand and master the art of Chinese character value as to the books to life. In that case, we will try to reference and draw lessons from these spiritual nutrients to the design of the books today. Book design is the most valuable is have the foundation of the cultural significance and social value artistic value at the same time. For all kinds of books is very common in people’s life, there is a huge concern and needs to the book design. Book design is not only contains the aesthetic features of literature but also contains art works and aesthetic symbol,on this basis and with the necessary material Angle to be necessary, this is the need of human society. So the characteristics of the book design is the characteristics of both material and spiritual elements coexist. |