Jewelry Industry Existing Internet Mode Transformation Of Thinking And Exploration

Since 2012, China’s economy has not been very good, on the one hand, influenced by the economic environment, China’s high-end consumer goods consumption. dropped substantially, plus 2014 anti-corruption efforts to increase at the same time, the high-end jewelry, watches, alcohol, tobacco, the business is very cold and cheerless For our jewelry industry, more geared to the needs of the high-end consumer groups, means that their money is becoming more and more difficult to make.On the economic situation, luxury consumption over the past few years, or the status of the high-end consumer goods, obvious downward trend, such as high-end clothing, wine, watches and clocks, jewelry class Author especially illustrated in 2014 separately, first by, towards the end of the 2014 Beijing international jewelry exhibition, cold and cheerless situation to explain some questions, terminal sales basic it is not very good, but the price of goods is still high, has a price no city mostly, see more people, less people willing to pay.On what we learn professional design, most of the designers in the awkward position, less esteemed among the masses, is actually reflect the opinions of the Chinese consumer consciousness of design.The rise of today’s mobile Internet companies as well as introducing the situation of traditional industry, should follow the trend, based on jewelry, by using the Internet to explore the new thinking mode.Years of the first year of the Internet, from 2013 to 2014 years of the Internet, all the focus on Internet companies, coupled with a growing number of Internet became involved in traditional industrial enterprises, let a person can’t help wondering, if this is an opportunity, what can I do with such a situation to do some Through the analysis of Chinese jewelry industry data in recent years, combined with the market situation, realize the jewelry industry faces problems today And put forward guidance for the center with product point of view, in the jewelry industry, suitable for profit model in the form of the Internet ageThen, the author based on the collected industry status information and the survey of consumers, carry out an in the jewelry industry, with the mobile Internet as the medium of jewelry custom pattern, series of practical comprehensive industry status, combined with industry practice, puts forward a set of can be implemented in the present stage in the Internet in the jewelry industry to run custom patterns, and discusses the implementation of the required conditions and advantages, but also to discuss problems in the implementation process will be as well as the obstacles And to a general summary of full text, the final conclusion Which conform to the trend of the Internet era, realize the change in the jewelry industry, its feasibility is huge, it just needs to exist, but its realization needs to include the conditions of resource integration, supply chain coordination, many different from traditional jewelry industry new elements such as enormous challenge.