Exploring The Problems And The Countermeasures Of The Ethnic Cultural Industry Development

The current cultural industry as a sunrise industry, more and more become a kind of tendency of modern social and economic development. With rich national cultural resources in national regions, the development of cultural industry has great advantages. To vigorously develop the cultural industry in national regions is beneficial to the less developed areas to realize leap-forward development; Is advantageous to the protection, inheritance and innovation of national culture; Is helpful for people to national culture has a new understanding; Prosperity and stability in favour of ethnic minority areas. As the western minority area of enshi also has the good chance for the development of national culture industry.Cultural industry is the "cultural creative" as the core, through the way of the intervention and the industrialization of technology manufacturing, marketing various forms of cultural products of green industry. National regions of the cultural industry has experienced a development process from scratch. Rich cultural resources in national regions, but development is slow, management confusion. The author enshi as a blue print of the cultural industry research in national regions,in-depth investigation and study the existing problems in the development of cultural industry would be realized.This topic is based on the present situation of the cultural industry and is going to talk about the connotation and characteristics of the development of the minority areas. It is also going to comb the development and the changes of Enshi cultural resources and its Development history of cultural. Through these aspects to find out the problems of the development of the culture industry of Enshi. Those problems include the conflict between Mainstream culture and marginal culture in the development of Culture Industry of Enshi; Cultural products should meetthe needs of market; No cultural enterprises influence; Lack of planning and design of the government as well as the shortage of needed personnel.Then according to these problems to put forward the countermeasures to solve these problems. These countermeasures include to highlight the cultural characteristics; to build brand and leading enterprises; to strengthen the top-level design and to excavate, foster and bring in needed personnel. Through these aspects to make recommendations for the development of Enshi culture industry and make it get rid of the hat of poverty and backwardness. And finally to realize the prosperity in both economic and cultural.