Based On The Characteristics Of Sensory Function In The Application Of Graphic Advertisement In Interaction Design

With the advent of the information age and the progress of science and technology,people are no longer a passive acceptance of information, but has become increasingly active,people gradually become consumers and users of information, they will go to select information as needed, it is also because of this, they need to determine the changes in today’s information transfer mode.Then an interactive print ad is to make consumers to participate in campaigns to change the traditional way of advertising one-way traffic, improve creative consumer participation in the process at the same time, achieve the purpose of dissemination and implementation of advertising."Senses" the word in modern society is not new. Multi-sensory, is what we called "features", is to accept the stimulus effect of sensory organs, mainly refers to vision, hearing,taste, smell, touch, these types of feelings.In the ever-changing contemporary society, can not meet the intense visual curiosity generated by the audience, people want to be more comprehensive, multi-angle to feel things alone a sensual, often caused by people’s perception of things vague, not image.With the characteristics of other senses than the visual experience design requirements deepened, the more multi-sensory effect more obvious. The use of multi-sensory elements broke the previous single in people oriented, while also easing the sole cause of visual fatigue, to meet the public’s demand for the different senses, more targeted, spread more direct, rapid and effective.If these five senses inject things together, we perceived things will be more specific image, complete and vivid. Designers break the limitations of purely visual design brought from the human senses vision, hearing, taste, smell,touch start, multifaceted, multi-level development of consumer sensory functions, and objects closer, making designers better, more three-dimensional design concepts to convey to the audience.Based on the study graphic design in the process, the people’s "senses" and methods of interaction design integration, based on the "people-oriented design" as a starting point,studies in human psychology and sensory point to the graphic design for the purpose of so to provide a more efficient design methods and theories.Firstly, sensory features, print ads designed to explore the interaction, combined with elaborate sensory functions overseas success stories of creativity and performance in interaction design print ads, and pointed out the advantages of the use of sensory ideas were creative and commercial value. At the same time, the paper studies the problem of our country by plane interactive advertising, put forward specific proposals to sensory features in print ads in the application of innovative thinking.Currently in print ads interaction design research domestic sensory function less, is still in the exploratory stage; based on sensory features print ads interactive design is one of the effective ways of advertising communication, the human senses and print ads feature interactive design integration will become an inevitable trend, the role of the public senses and feelings range will also become the starting point for the design. Thus, this study has some practical significance.