Application Of Non Mainstream Culture Elements In Modern Advertisement Design

With the rapid growth of the market economy, ranked according to the proportion of consumption,China has become the world’s second, a lot of foreign companies increasingly value the Chinese market,and constantly improve their design philosophy and business philosophy. Throughout today’s advertisingindustry, it can be seen in the many excellent advertising designs, non-mainstream appearance has a highrate of non-mainstream cultural elements is a common design approach in the design of modern advertising,and more and more people sought after. Representatives of non-mainstream rebel, unusual, avant-garde,innovative, unique, not deliberately imitate other obvious characteristic blend of modern advertising, whichis purpose of this paper.This paper studies the design of modern advertising in those areas containing non-mainstream culturalelements to start, and market acceptance of research by way of defining the scope of the non-mainstreamadvertising minds of consumers, and then to non-mainstream cultural background as the basis, China’sconsumer research for those who use a non-mainstream elements of modern advertising goods purchasedpsychological study its development characteristics. Then read some of the relevant literature, the rise ofnon-mainstream culture, to understand the formation of the analysis, from the form, color and visual impactperspective on non-mainstream cultural elements elaborated thus applied to the evolution ofnon-mainstream pop ads go.This paper focuses on the application of modern advertising design mainstream African culturalelements, the first of which lack modern advertising gave an explanation, what changes would generateafter using the non-mainstream cultural elements, which will produce a good visual impact force to studythe significance of non-mainstream cultural element in the design of modern advertising made elaboratesystem, and finally through an example analysis method for non-mainstream cultural elements in the formof modern advertising, colors and patterns, cultural elements, such as design and visual impact methodsfocus on the analysis and research.Finally, the paper, the author based on market research results, combined with the actual designmethod to design assumptions way to add elements to the mainstream of modern design to advertising,design method is proposed to give practical meaning. I hope this paper is to study the rapid development ofChina’s advertising industry, will give China’s modern advertising design adding non-mainstream elementsgive more inspiration, offer some suggestions.