| Under the development of fast-changing digital technology, multimedia advertisement is born at the right moment and presents a fast developing trend. It becomes a new media, keeping pace with the traditional advertising media such as newspaper, TV and so on. Traditional visual elements have become more active with the support of multimedia technology. The dynamic expressions of all kinds of graphics and texts refresh the public. Graphic elements transfer from the static state to the dynamic state and become unique in the field of multimedia advertisement based on its particular glamour.This paper exploratory combined static expression with dynamic expression of plane element, combining traditional graphic design language and starting at the multimedia advertisement. This paper analyzed space-time attribute and law of motion of planar elements in multimedia advertising design using actual cases and concluded its features in order to conclude the visual and auditory aesthetic principles of planar elements in multimedia advertising design. It expanded planar elements from traditional design methods and imitate and absorb the essence for innovative application which injected vitality into modern design and make the expression of visual element in multimedia advertisement becomes an organic component in advertisement originality and design.Dynamic applications of planar elements in multimedia advertisement design enrich the performance content language of multimedia design. We should respect the design rule and make full use of the characteristics of design language expression to make the advertisement design meet the needs of the new age of technology. |
