Research On Industrial Heritage Tourism Exploitation In Wenzhou Alum Mine

Wenzhou Alum Mine is the one of the difficult company,which belong to Wenzhou Industrial Investment Group. The employees’average monthly salary of770yuan, is far lower than the wenzhou state-owned enterprise staff average wages. Xi jinping has said "people’s yearning for a better life, is our pursuit", in view of this, how to make the "wenzhou happiness"-"happy GT" for the construction of the results benefit difficult enterprise employees, is the goal we pursue. I choose Wenzhou Alum Mine as the research target, aims to develop industrial heritage tourism, to promote the core competitiveness of the Wenzhou Alum Minere, then makes the Wenzhou Alum Minere staff can share developed result.There are six chapters in this paper. The first chapter is the introduction part, it is pointed out that the thesis research background and research significance.This paper introduces the related domestic and foreign experts and scholars in the research of industrial heritage tourism, and the research content of the article, research methods, innovations and research technical route are expounded.The second chapter is theoretical basis for the essay. Introduces the industrial heritage tourism, mining heritage, tourism and other related concepts and basic theory of the industrial heritage tourism development involved, mainly includes the cost-benefit theory, theory of industrial heritage protection and so on.The third and fourth chapters as the main body part. The third chapter mainly introduces the general situation of the industrial heritage tourism development in our country, including the geographical distribution of industrial heritage tourism in China, the problems of industrial heritage tourism development in our country, etc., from Wenzhou Alum Minere’s history, the newly condition. Then in the fourth chapter, to study Wenzhou Alum Minere industrial heritage tourism by SWOT analysis.Fifth chapter main on the basis of the on-the-spot investigation and the collected at hand related information, refer to "the classification investigation and evaluation of tourism resources"(the national standard GB/T18792-2003), the traveling scenic area division and assessing of quality grade (national standard GB/T17775-2003), respectively in Wenzhou Alum Mine evaluate the tourism resources of the entity and the status quo of the development, and on this basis puts forward some development SuggestionsSixth chapter focuses on the above analysis and research, and combines the actual conditions of Wenzhou Alum Mine characteristics and industrial heritage tourism, the tourism resources of Wenzhou Alum Mine, on the basis of evaluate the status quo of the entity and the development of Wenzhou Alum Mine of industrial heritage tourism development strategic Suggestions were put forward and is suitable for the development of Wenzhou Alum Mine industrial heritage tourism development mode, so as to promote the Wenzhou Alum Mine, industrial heritage tourism development, therefore, leads to the transformation of the enterprise development.Research conclusion summarized the full text, is pointed out that the problems and countermeasures of the development of heritage tourism in Wenzhou Alum Mine.