Hidden Charm-Perfume Packaging Design Research

Packaging design that enjoys a time-honored history, is a unique design formed by the interactionbetween consumers and commodities, comes from practicality, and has development in beautification topersonalization eventually. The usage of spices appeared in the ancient Egypt three thousand years ago. It isinevitable to use the containing vessels to keep the spices, therefore, the history of using vessels to keepspices is as long as the history of using spices. The modern perfume packaging design originates from thevalue pursuit for the external packing of perfumes when the packaging design and economy developed to acertain level. In modern society, the perfume packaging design is not only a value transmission of theinternal quality of the perfume, but also the combination of the external expression of the internal spiritualpursuit of the perfume and its attraction. Perfume has the traditional color in the transmission of function. Itwasn’t be weakened by the external factors in the long history, and it developed more thoroughly under theera development. As for perfume packaging design, the first thing is to inherit the internal function ofpackaging design, then to express the connotation and taste of the perfume, and finally to realize the unifiedvalue through integrating the consumer psychology and social value into the perfume. Internationalfirst-line brand of perfume package, of which external packing is concise and elegant with rich connotationof expression, and inner packaging, is also designed exquisitely and sophisticatedly. In addition, it has avariety of types, superior processing technology, which particularly shows the combination of tradition andaesthetics.The package design of modern perfume and the occurrence of various new forms of perfume packagedesigns such as stimulation, simplification and conceptualization have their own colors in performance.The designs of perfume bottles and caps are mostly in the shape of elegant, high-end and noble objects. Thesuccessful introduction of these bionics breaks the perfume’s feature of depending on its own selling points,which shows the separation and abstract combination of inner spirit and external shape; the simplificationof the perfume packaging not only means using the simple packaging materials but also includes the highlyextraction and generalization of many elements such as color, typeface, format and image etc.;established on the basis of mastery of regular consumer group of perfume, value of the concept packagingdesign of perfume, which lies in its mastery and operation on developing and frontier markets, will guidethe consumers, appreciate and change the way it is used and the life accordingly, and embody the highly matching between the design essence of perfume and the concept packaging by the designers.The humanized design of perfume is reflected in basing on the consumers’ and fans’ needs, accordswith their physiological and psychological characteristics to satisfy both psychological needs andaestheticism of them. No matter how the perfume packaging design will develop in the future, the basicdemands of packaging design will not change. However, no matter how the appearance innovation orfunction innovation of perfume packaging design, and the visual level, cultural taste and artistictemperament of the times conveyed by packaging design, making consumers feel more humanized andexceeding the purchasing value will be the directions we will pursue and explore constantly.