The Effect Of Moral Conviction Difference On Implicit Racial Prejudice

In recent years, in the field of intergroup relations of race, the study of implicit prejudiceis popular. Although the black civil rights movement and protective laws in some extentpromoted racial integration, racial prejudice still exists, racist may use a implicit way toexpress their prejudice.On the other hand, with the deepening of the study on moral conviction, the researchersfound that caused the contradiction of the political turmoil and social unrest is not only relatedto the opinions of the event, but also includes people’s moral conviction. Because moralconviction differences will affect people’s social and mental distance, and people will eventreat the individual who with different moral conviction in discrimination, double standardsand other extreme way. That is to say, when the existence of moral conviction differencebetween people, individual attitude towards others will be more extreme.The purpose of this study is to use AMP and GNAT to test Chinese implicit racialprejudice when there is moral conviction difference between Chinese and outgroup(Black andWhite). And to explore the intervention effect of imaged contact strategy on implicit racialprejudice created by the moral conviction and nonmoral conviction.The main conclusions are as follows:(1) The difference of moral conviction will strengthen the implicit racialprejudice, and the unity of moral conviction will weaken the implicit racial prejudice(Experiment1and2).(2) The difference of non-moral conviction will also cause individual implicitanti-black prejudice, and imaged contact strategy can effectively reduce this type of prejudice,but when it comes to the different of moral conviction, imaged contact strategy will not work(Experiment3).