Research On Tengchong Tourist Souvenirs Design On Tengyue Cultural

As the increasing of people’s living standards and disposable income. Government’s strong support for the Tengchong tourism industry, and Tengchong souvenirs is showing the trend of rapid development. However, the development of Tengchong tourist souvenirs is seriously lagging behind in the development of the Tengchong tourism. Therefore, the development and design of Tengchong souvenirs is imminent.on the basis of widespread access to the literature of domestic and international and the design of practice, this paper studies the topic useing the biological genetic evolution theory,rounding the heritage and culture of innovation vault genes, which is Thengchong souvenirs on Tengyue cultural. The main findings are as follows:First, define the concepts of tourist souvenirs, summarize the status of existing Tengchong tourist souvenirs and the problems of it. Propose that the key of the design of Tengchong tourist is the interpretation of Tengyue culture on the basic of exploring the reasons of the existing Tengchong tourist. This paper presents the concept of cultural genes, based on genetic theory of evolution. Summarize the genetic factors of Tengchong souvenirs design——the gene of Tengyue culture, which include the gene of Tengchong natural landscape, the gene of ancient road culture, the gene of folk culture and the gene of War frontiers culture. Summarize the characteristics of cultural genes to grasp the genes of Tengchong cultural integrally. Extend inheritance and innovation of the genes of Tengyue culture for the design of Tengchong tourist,as "genetic" and "alternative" of genes of genetic evolution. Present the essence of Tengchong souvenirs design is the tradition and innovation.of the genes of Tengchong culture. Summarize the principles of Tengchong souvenirs design on Tengyue culture,which include Native and authenticity, systematic, the coordination of inheritance and innovation. Summarize the innovative design methods of Tengchong souvenirs:the transform of "Shape" and inheritance of "semantics", the inheritance of "Shape" and extension of "meaning", image transition of the genes of Tengyue culture. Finally, design Tengchong souvenirs systematically using the study of previous content. Summed up the design process of souvenirs about Tengyue culture.then position about design, integrate material about Tengyue culture and design actual case to verify the feasibility of theoretical approach.In these studies of the theoretical foundation, I hope to acquaint and understand deeply Tengchong tourist souvenirs developmen and design on Tengyue cultural,and know more about that Biological genetic evolution theory applicate in product design.