The Study On The Strategies Of Audience Development To Haimen Flok Song Troup Facing In Haimen Folk Song

Haimen folk songs are a type of regional folk songs Haimen native people improvised thoughtlessly and spread orally in their life operations. It’s a small but non-negligible part of the regional folk music. Due to the changes in social production and lifestyle and the impact of diverse art forms, it is currently confronted with the problems in terms of development and communication. It’s gradually losing its survival foundation. Haimen folk song troupe has been responsible for the inheritance and development of Haimen folk song up to now since it was founded in1958. Through the field research on the Haimen folk song troupe, the author conducted the relevant study in terms of audience development and combined the effective experience from home and abroad performance arts in an attempt to explore the solutions to the problems Haimen folk troupe is facing in audience development.This study is carried out by questionnaire survey. It is aimed at analyzing the current situation of audience of Haimen folk song and analyzing the effects of audience development of Haimen folk song troup, and find out the current situation of Haimen folk song and the problems of audience development of Haimen folk song troup. By the analyses of questionnaire survey, we hope to put forward some suggestions to help the Haimen folk song troup make better audience development.This study also hopes to help the Haimen folk song troup to better understand the audience needs. So that the Haimen folk song troup could create art works closer to our daily life, and win more art space and larger market. This is a good reference frame for other folk song in Nantong to audience development as well.