The Research Of Correlation Between Current Assets Management And Enterprise Performance In The Cultural Industries Listed Companies

Since the21st century, the feature of "high efficiency, high innovation, low-power" in cultural industry becomes the main driving force to promote economic development, it represents the trend of the future social and economic development. Fifth Plenary Session of the Seventeenth Party made it clear that "five" period, to promote the development of China’s national cultural industries have become a pillar industry. As a cultural industry market carriers-cultural industries listed companies play a pivotal role. Company, good or bad governance related to the development of the whole industry, and current asset management is an important factor to compensate corporate value and achieve business value added, and therefore liquidity management is a very important position in the management of the entire enterprise.In this paper used theoretical analysis and empirical research methods, mainly Eviews statistical analysis software for listed companies in China’s cultural industry management of current assets,and on the basis of this it analyzed the correlation with business performance. Paper. The text was divided into six parts.Part Ⅰ:Introduction. The main article introduces the background, purpose and meaning, content and status of research methods, as well as domestic and foreign scholars on current asset management and business performance research.Part Ⅱ:The management overview of cultural industries listed company liquidity. It mainly analized the characteristics of current assets of listed companies in the cultural industry, the content and target of current assets management.Part Ⅲ:The management status of cultural industry listed companies. In this section, the use of mathematical statistics method, helped to research the structural soundness,the operating,the security,and the growth of assets four aspects in capital markets in Shanghai and Shenzhen listed28cultural industry’s. Studies show that the structure:monetary funds, accounts receivable, inventory accounting for listed companies in the cultural industries throughout the greater current assets and showing a rising trend; in terms of financial security, cultural industries listed companies have higher security, but polarization situation is more obvious; effect of current assets from operations of view, relative to other industries, cultural industries listed companies operating capacity of current assets at a low level position, but there is a rising trend in recent years; growth from current assets, see monetary fund will have a first upward trend, reaching a maximum in2010, lifting slightly, remain within20%of the accounts receivable and inventory did not change significantly, maintaining a relatively stable level.Part IV:The design of correlation method in cultural industries listed companies current assets and performance.It Introduces the principle of sample data sources and sample selection, variable design and research made assumptions.Part V:An Empirical Analysis of correlation between listed companies in the cultural industry management and performance of current assets. In this section, the first observations of the samples were analyzed by descriptive statistics, next variable correlation analysis and analysis of covariance were done, finally, the regression analysis and inspection has been done in the cultural industry’s current assets of listed companies and their management of the operating performance. The results show that:the cultural industry’s current asset size of listed companies and corporate performance are related to the scale of the improved model of current assets and corporate performance U-shaped. Current assets are related to the structure of corporate performance, the improved model of the structure of current assets and corporate performance U-shaped; in current assets security, cultural industries listed company’s current ratio and quick ratio associated with the company’s performance was not significant different model and significant correlation is not the same. In operational terms, the cultural industry listed companies current asset turnover and total assets yield positive. Asset-liability ratio, firm size and total assets yield was negatively correlated with the nature of the cultural industry’s state-owned listed company’s total assets is greater than the yield of non-state nature, and the company’s regional and ROA is not relevant.Part VI:Conclusions and recommendations. Summarized this article, and based on empirical results,it presented related strategies to improve liquidity asset management, and noted the deficiencies of this article and the direction of future efforts.