Study On The Packaging Design Of Qingyang Sachet

Packaging actor in silent salesman in merchandising role is an integral part of moderncommodity production. As Qingyang sachet national intangible cultural heritage， seize thedevelopment opportunities provided by the commodity economy， the formation of culturalindustries. Sachet packaging is to protect the safety not only in circulation， convenientconsumption， and promoting the sale of general purpose and，due to their unique Qingyangsachet of regional traditional folk culture， making Qingyang sachet Longdong area shouldconform show style， promote the special requirements of cultural heritage. But through thefield of market research found that the current market Qingyang sachet packaging situation isworrying， most commodities are still in a " non-package " state， even if there is，packaging is also more humble， handsome single; packaging visual design elements of theapplication is inaccurate， without analysis of blindly copying， patchwork folk culturalelements， ignoring the characteristics of goods; ignore branding positioning and manyother issues， leading to Qingyang sachet packaging is lagging behind. In the background ofthe commodity economy is not conducive to folk culture heritage and enhance marketcompetitiveness， hinder Qingyang sachet benign， long-term development.In this paper， Qingyang sachet form， nature， distribution and research intentionsmodern packaging needs change as the background to analyze and understand thecharacteristics of the regularity of Qingyang sachet packaging， functional requirements andpractical significance to the start of Qingyang sachet market stocktaking carried packagingand reflection on the Qingyang sachet packaging improvement， innovation and design arediscussed. First， the proposed strategy in two ways sachet packaging design， on the onehand， through the establishment of sachet packaging brand personality， unified brandimage design to shape Qingyang sachet brands，on the other hand，by the characteristics ofconsumer groups and Sachet the positioning series design. Secondly， the package containselements of visual communication design colors， graphics and materials， mining，refining Qingyang sachet contains geographical and cultural elements to various elements，combined with modern packaging design to reflect the traditional forms of emotion. Finally，the theory into practice scenarios. And concluded， Qingyang sachet packaging design，packaging design should focus on the concept of combining modern and folk art sachet，packaging design updates in the tradition. Through field research， demonstration andpractice， indicating that the use of a means of packaging design to enhance marketcompetitiveness and pass sachet culture is feasible.