Chinese Traditional Painting Elements In Modern Plane Advertisement Design, The Application Of Research

Study of Chinese traditional painting elements in modern plane advertisementdesign, the application of elements to explore the traditional Chinese painting andmodern plane advertisement design history and culture spirit. Analysis of howChinese traditional painting elements in modern plane advertisement design, how toapply idea of Chinese traditional painting element into modern plane advertisementset.Chinese traditional painting elements in modern plane advertisement design tojoin to the innovation of the work provides a wider space, composed of elements ofChinese traditional painting a variety of advertising design, elegance, of primitivesimplicity, or clever, more can enhance the cultural connotation of advertisementdesign works. Modern plane advertisement design art as a mass media combined withtraditional Chinese painting element, can form the beauty of the imposing manner,implicit beauty, the beauty of artistic conception, aesthetic characteristics, highlysymbolic, in such a combination can transmission under the condition of the deepcultural inside information of the visual arts.Is known as the quintessence of Chinese traditional painting is an important partof the Chinese nation traditional culture, it has been influencing the Chinese nationand even to the modern aesthetic taste of the Orient. Will be skilful use of Chinesetraditional painting elements in modern plane advertisement design, Chinesetraditional national characteristics and cultural connotation will increase in the designwork, improve the design level and quality, make our cultural products enter theinternational market, to promote the modernization construction in our country, hasthe extremely important practical significance. is the important content of our research,therefore, injection of traditional Chinese painting elements in the design of print ads,has a very important cultural significance.