| Ginseng culture includes ginseng medical treatment, ginseng health care,ginseng cultivation, ginseng processing, as well as it historical studies, scientific researchesand the popularization and application of its products. By studying ginseng culture, the thesisis aimed to figure out the promotion of ginseng culture to ginseng industry, to improvepeople’s knowledge of ginseng in real work, to advertize the significance of ginseng culture,and to advance the development of ginseng industry. It has summarized the guiding thoughts,basic rules and strategies of the development of ginseng culture, expanded and supplementedits relative policies, and come up with the practical measures. It has also discussed, analyzedand anticipated the impact and planning of ginseng industry.Based on the survey of Questionnaire on Ginseng Culture and Ginseng Industry, thethesis introduces how people know about ginseng culture and people’s opinion towards itsdevelopment, so as to provide scientific backing for the study of the effect of ginseng cultureon ginseng industry.The survey draws the conclusions that related to ginseng culture knowledge—mostpeople lack knowledge of the stories and legends of ginseng; few people have read books orwatched films about ginseng; most people know little about how to take ginseng. In short, thepublic are lacking in knowledge of ginseng. It also concludes the potential mode of action ofginseng culture to ginseng industry, which means the people who know more about ginsengculture have a good understanding of the general knowledge and usage of ginseng. And mostof them, who are with good purchasing powers, want to buy ginseng. They are more willingto participate in various activities of ginseng culture, to accept relative training courses andtake part in other activities related to ginseng’s popularization. In the same time, it researchesthe factors which influence people’s buying of ginseng.The popularization of ginseng culture is to develop the ginseng industry. And in return,the development of ginseng industry promotes ginseng culture. So the development ofginseng culture and ginseng industry should be united and coordinated. Ginseng cultureshould not be researched only literally, but be applied to ginseng industry. Ginseng industry should cover various aspects of ginseng culture. It can hold the ginseng culture festivals,explore and intimate the process of digging ginseng, exploit the ginseng tourism resources,carry on and develop the art form of ginseng, promote the ginseng into the list of the medicinefood homology, develop the activity of digging ginseng, hold commemorative activities forLaobatou (the person who were the first to dig ginseng), expand the theoretical research ofginseng culture, build brands for ginseng, open market for the trade of fresh ginseng, and soon. As a result, the grade of ginseng culture is raised and Ginseng culture and ginsengindustry can further interact and promote each other. |
