Selection Of Promotional Contents And Methods For Public Propaganda About Rational Use Of Medicines

Objective:With the development of the economic and society, a comprehensive health education to all people highlighted its growing importance. The research deeply discussed the influence factors as well as advantages and disadvantanges of promotional contents and methods to the propaganda effectiveness based on the actual level of development and situation review of rational drug use public propaganda. The objective is to put forward effective proposals and a preliminary selection standard of promotion, and to make recommendations to enhancement of promotion effectiveness and efficiency and protection of people’s health.Methods:Literature research, personal interviews, questionnaires, field research and expert appraisal were adopted. Qualitative and quantitative study of the status of the rational drug use public propaganda and attitudes of different groups were combined. Questionnaire objects included medical experts and the public.Results:In past years, the relevant government departments, enterprises and institutions have achieved certain results of all kinds of rational drug use public propaganda. But be critical, problems like weak power, lack of pertinence and systematicness, narrow coverage, incomprehensible knowledge, simple methods and lack of publicity manpower were existed. Further improvement was in need.Conclusion:The public had limited awareness, comprehension, and trust of the rational drug use propaganda, and were less involved in physical activities. At the same time, the public were willing to gain rational drug use knowledge and have preferences to diversified methods. Moreover, medical institutions were the first choice of organizers for rational drug use propaganda. Policies and regulations formulation, government’s regulatory and organization from, pharmacy services provided by hospitals and pharmacies, media guide, public awareness and the operation will contribute to rational drug propaganda development. The level of rational drug use public propaganda can be improved from different parts like program planning, team training, promotional contents selecting, promotional methods diversifying, wider country coverage, higher health consciousness, more participation, and feedback mechanism enhanceing. What’s more, improving the credibility of propaganda, adjusting the language, decreasing the difficulty of understanding, selecting the promotional contents combined with public demand, and scientific choosing the promotional methods are in need.